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What Do We
Stand For?


PDA Coaching strives to progress all participants’ technical ability, tactical awareness, physical fitness and psychological aspects of the game.


Develop all participants to achieve their potential.


To provide the children with the best opportunities to achieve their ambitions within sport.

Our Courses

We run our Academy in Sunbury on Friday evenings for U7 – U16’s & we have a Development Centre on Wednesday evenings in Aldershot, 6.30pm – 8pm as well as a Development Centre on Thursday evenings in Sunbury, 5pm – 6.30pm. We run a girls specific Development Centre on Tuesday evenings 5pm – 6pm in Sunbury. We also offer 1-2-1 coaching which caters specifically to the individuals needs.

Our Staff

Daniel has 14 years experience coaching children specialising in football but also having a vast knowledge of coaching tag-rugby, cricket, athletic’s, basketball, tennis and many more. Daniel has coached at both the Emirates Stadium and Arsenal’s first team training ground, the London Colney working with the under 11’s and was also on the coaching staff at Arsenal’s Pre Academy working with the Under 6’s – 8’s. He is now the Lead Coach for the Southampton FC U6 – U8 Pre Academy Centre (Guildford).

Click Danny’s profile to find out more about him.


Danny Hebditch

Daniel has experience coaching abroad having coached in Italy twice and Greece once. Daniel was previously the Area Coordinator for Arsenal Soccer Schools (Surrey) and was in charge of both of the Development Centre’s as well as being the Under 9 Advanced Squad coach where his team played matches against the likes of : Chelsea, Brighton, Fulham, Leyton Orient, Luton, West Ham and Crystal Palace. Daniel previously also coached John Terry’s twins and Freddie Flintoff’s son! Daniel’s personal best achievement within coaching is helping to develop a young player who attended one of his soccer schools, recommended him to the Advanced squad and the player then went on to sign for the Arsenal Academy! Since establishing PDA he has also had players sign for clubs such as: Chelsea, Southampton (2), Crystal Palace (2), Reading (2), Watford, Fulham, Charlton, AFC Wimbledon, Portsmouth & Sutton United.

Ben Wicks

Academy U7 & Development Centre U9 Head Coach

Tony Milstead

U12 Development Centre Head Coach

Molly Ufton

Girls Development Centre Head Coach

Joe Taberer

Soccer School Head Coach

Darren Bullen

U8 Development Centre Lead Coach

Kenedy Nozombane

Academy U14 Head Coach

Franco Abbatecola

Academy Lead Goalkeeper Coach

Marlon Mallory

After School Club & Development Centre Assistant Coach


Development Centre U13 Lead Coach


Academy U9 & U14 Head Coach

Dene Field

Academy & Development Centre Cover Coach

Erwan Akkouche

Academy Cover Coach

Josh Hill

Academy Cover Coach

Jahi Laing

Academy U15 Lead Coach, After School Club & Soccer School Coach

Liam Mason

Development Centre U12 Lead Coach & Academy Assistant Coach

Haydn Witchalls

Development Centre Coach

Jamie Aquilina

Development Centre & Academy Assistant Coach

Aiden Greene

Development Centre & Academy Cover Coach

Niyog Limbu

Development Centre Coach

Lewis Harrington

Academy U11 & U13 Lead Coach

Ciaran McKeown

After school club & Assistant Development Centre Coach

Charlie Weller

Academy Assistant Coach & Soccer School Coach

Rian Bartley

Development Centre Assistant Coach

Don’t just take
Our word for it!

Our next course
Available is…

Our Soccer School consists of fun technical sessions in the morning and small sided matches / tournaments in the afternoon. Trophies, medals and PDA merchandise to be won!

Age range: 5 – 13
Players will be split into age specific groups

Our Soccer Schools run from 9am – 3pm (early drop off available upon request) 

Book a Trial
  • 19th-17thSep - Oct
    September 19, 2022 £26.25 There are no ticket available at this time.

    Crondall Primary School: September – October Term